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Glossary · Phase 2 · Math, when you need it

Control group

Also written: control groups

A group that didn't get the change, used to show what would have happened anyway.

Try it now

Double the spread and t halves. Quadruple the months and t doubles. The same gap can be convincing or meaningless depending on how noisy and how plentiful the data is.

Learn it properly

Comparing groups: t-tests · Welch's t-test, pooled vs average rates, and a control group for before-and-after changes. About 40 minutes.

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