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Glossary · Phase 2 · Math, when you need it

Bootstrap

Also written: bootstrapping

Estimating uncertainty by resampling your own data, with replacement, many times and seeing how much the answer moves.

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Each run is 1,000 experiments. Each one measures the conversion rate from n visitors. Raise the visitors per experiment and watch the spread of measured rates shrink.

Learn it properly

Samples and confidence · Estimate from a sample and say how sure you are. About 30 minutes.

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